This was probably the area where it is most difficult to evaluate my progress. Largely because I have not had any specific feedback from students about my lesson plans. I enrolled in a OISE/UT Additional Qualifications course and was able to communicate and exchange ideas with a plethora of business teachers facing similar concerns. Consequently, I have a much better idea of what I teach, why I teach, who I teach, and how I should teach. Even if I forget the entire Business Studies component of this course, I will remember to ask myself those questions. Throughout the course, we …
What I Hope to Learn this Summer, Part II
Teaching ex tempore, incorporating current events, finding stories of local interest, and attempting to follow student trends in order to make them part of the course enhance my teaching style but I feel that I can do better. I really want to create lessons that are significant for the class and meet their needs, hopefully engendering the same enthusiasm for marketing and finance that I have. I want to discuss major issues and make students stop to think. During the spring, I read No Logo by Naomi Klein. I think that it can be a good resource for both high …
ESPN: The Uncensored Story
Michael Freeman’s book about the birth of ESPN offers many lessons about entrepreneurship and marketing, largely focused on persistence and the benefits of competition. Many people turned down the concept of a 24/7 sports network yet the founder Bill Rasmussen kept pushing because he believed that he had a good idea. The networks at the time were extremely myopic in their vision for the future of television which permitted cable networks like ESPN, CNN, and HBO to steal countless viewers, talent, and advertising revenue. Whilst the new blue-chip brand’s humble beginnings were fascinating, the amount of alcoholism, sexual harassment, gambling, …
Talent Myopia
In 1960, Theodore Levitt published Marketing Myopia, a seminal article for the Harvard Business Review that highlighted how a narrow understanding and a refusal to accept change doomed a number of business empires. Companies ranging from electric street car manufacturers that didn’t understand the effect of the automotive industry to dry cleaners who did not cope with the development of new synthetic fabrics were criticized. The same problems also manifest themselves away from the business world, on the basketball court, where players get caught up with their own abilities and misunderstand their role in the sport. Self-Deceiving Cycle: There is …
New Coke
I finished a coaching journal in four months. Usually, the journals take a little longer to fill out. It seems like I really have a lot of ideas at the moment. All dressed up and nowhere to go, so to speak. You can fall into a bit of a trap when you’re constrained to a wholly theoretical framework. I have confidence in these ideas, but I would like to see them on the court. Reality checks can be swift and harsh. For all I know, what I’ve been creating the last three months is the basketball equivalent of New Coke. …