In 1960, Theodore Levitt published Marketing Myopia, a seminal article for the Harvard Business Review that highlighted how a narrow understanding and a refusal to accept change doomed a number of business empires. Companies ranging from electric street car manufacturers that didn’t understand the effect of the automotive industry to dry cleaners who did not cope with the development of new synthetic fabrics were criticized. The same problems also manifest themselves away from the business world, on the basketball court, where players get caught up with their own abilities and misunderstand their role in the sport. Self-Deceiving Cycle: There is …