Page One is a documentary about The New York Times as it struggles to remain relevant in the twenty-first century. The documentary originally chronicles how editors debate and decide what should be featured on page A1 although the paper itself later becomes a story itself as it addresses issues such as new media, subscriber fees, layoffs and media ethics. Advertising and classified revenue has plummeted and subscribers are choosing to access the paper online. Blogs, YouTube and Twitter provide a new way for consumers to access the topics that interest them but they do not provide much review to the …
Understanding Media
Recently, CNN has revamped the format of their programmes to include more subtitles. Immediately after a guest says something, it is posted in the bar at the bottom of the screen. According to Marshall McLuhan in Understanding Media, this will turn television into a slightly cooler medium and require greater audience participation to keep up with the addition information that they are offered. Highlighting the key point – along with the visual medium – will increase audience retention of that specific information relative to a written article or radio broadcast. However, the phrases are so superficial and pedantic that the …