Creating a culture that lasts from season to season is one of the coach’s most challenging tasks. When all team members buy in, significant successes can be reached so it is worth the effort. For a culture to truly come to life, the responsibility for its development must be shared by players and coaches alike. Give Players Ownership When New Zealand All Blacks coach Graham Henry took over after an unsuccessful 2003 Rugby World Cup, he began by making players responsible for the team. At first, the coaching staff identified some players who were negative influences in the clubhouse and …