Recently, CNN has revamped the format of their programmes to include more subtitles. Immediately after a guest says something, it is posted in the bar at the bottom of the screen. According to Marshall McLuhan in Understanding Media, this will turn television into a slightly cooler medium and require greater audience participation to keep up with the addition information that they are offered. Highlighting the key point – along with the visual medium – will increase audience retention of that specific information relative to a written article or radio broadcast. However, the phrases are so superficial and pedantic that the …
Medium=Message
If the medium is the message, where does Barack Obama’s announcement of Joe Biden as his running mate fit in? First leaked by CNN and announced shortly afterwards via text message and on the Internet at 3:00am, the message employed an entirely different medium than previous vice-presidential picks. Does Obama wish to say that he is the candidate of change because he used a new format or that his ticket now possesses stability and foreign policy experience because of Biden’s profile? Marshall McLuhan meant to say that fact that people in the 1960s had begun watching television in mass numbers, …