Michael Freeman’s book about the birth of ESPN offers many lessons about entrepreneurship and marketing, largely focused on persistence and the benefits of competition. Many people turned down the concept of a 24/7 sports network yet the founder Bill Rasmussen kept pushing because he believed that he had a good idea. The networks at the time were extremely myopic in their vision for the future of television which permitted cable networks like ESPN, CNN, and HBO to steal countless viewers, talent, and advertising revenue. Whilst the new blue-chip brand’s humble beginnings were fascinating, the amount of alcoholism, sexual harassment, gambling, …